What Do We Have to Do to Get Some Attention Around Here?*

                                     Photo used with permission. (c) Margi Stivers

Business today is more competitive than ever -- especially in this economy. So it can be hard to win the attention of potential clients, members, the news media and other audiences.  But you don't need to resort to wingwalking* to make people sit up and pay attention. 

We Make You Look Good.

After 25 years in public relations and national journalism, we know what works to help you win visibility in a highly competitive market.  Our services include:

Total Strategic Communication: The Big Picture: We work to ensure that any marketing and PR activities we undertake on your behalf are in perfect synch with your specific organizational objectives.  No template solutions!  

Create the Right Messages:  Build your communication foundation first. We have helped hundreds of organizations create powerful and effective messages that resonate with customers and turn the entire staff into a group of unified communicators.  It is a great tool that your staff will appreciate.  Use these messages in all of your formal and informal communication.

Media Relations 1 - Targeting Your Key Audiences: We help you identify all of your audiences and determine the best print, broadcast and online media for reaching them.  After 25 years in the business, we have great working relationships with local, regional and national media.

Media Relations 2 - Creating Great Story Ideas: Reporters are not interested in our companies or products!  They are interested in stories about our companies and products.  We help you identify all of the great stories in your organization and match them up with reporters who will be interested in covering them. 

And More Media Relations: Pitch Pitch Pitch! – This is the one service that separates media outreach successes from failures.  We have successfully pitched hundreds of stories to reporters so they can understand and appreciate the value of our clients’ products and services.  We have a proven track record of success!

Using Web 2.0 Tools.  Forget the conventional wisdom.  Just because new media tools are available and popular does not mean you have to use them all right now.  Let’s get the basics (messages, marketing materials, the Web site) in order first.  Then, we can use the right Web 2.0 tools (an e-newsletter? online articles? blogs? podcasts?) in a way that brings a strong and sensible return on investment. 

Media Training: We train executives to face the press in a firm but friendly way.  Even the most seasoned veterans can sharpen their skills and make their press outreach much more effective.  We train novices and veterans alike.  As former journalists, we’ve seen and heard it all.  We’ve conducted sessions for groups that range in size from 1 to dozens.

Writing: Op-Eds, White Papers, Press Releases, Speeches and Other Presentations, Web Text, Marketing and Press Materials -- Writing is our forte.  We’re fast, accurate and imaginative.  We can take existing materials (e.g. white papers) and turn them into high-impact trade journal articles or Op-Eds.  We’ve published many, many “ghost-written” materials for our clients.  This is one of the best ways to show clients you are an expert in your industry.

Workshops:  RDC Communication conducts fast-paced and compelling workshops on a wide range of communication topics – How to Win Press Attention on a Small Budget; Winning Big at Trade Shows; Winning Press Interviews; Improve Your Entire Company’s Business Writing; Networking Skills; Presentation Skills and many other topics.  Contact us to create a special program for your team, your organization or your clients.

*The photo above shows Margi Stivers, one of the stars of the Silver Wings women's stunt plane team, based in Chino, California.  Photo used with permission.